A cooperative marketing society is a collectively owned and operated organization formed by a group of individuals or businesses to enhance their marketing efforts and achieve common goals . It functions on the principles of cooperation , democratic decision – making and shared benefits . Members pool resources , knowledge , and efforts to optimize marketing strategies , negotiate better deals with suppliers , and access larger markets . By collaborating , members can reduce costs , improve market reach , and strengthen their competitive position . These societies can be found in various industries , such as agriculture , consumer goods , and services , and often contribute to the socio – economic development of their members and communities . Through mutual support and the sharing of risks and rewards , cooperative marketing societies facilitate efficient and equitable marketing practices , fostering sustainable growth for their participants . Read more :- https :// www . multistatesociety . in
