Businesses can use the WhatsApp Business API to streamline transactions , give order updates , offer customer assistance , and automate discussions within the app . The addition of ecommerce features to WhatsApp gives companies additional ways to connect with customers and increase sales . In conclusion , WhatsApp e – commerce offers businesses a revolutionary chance to interact with clients , increase sales , and provide outstanding customer service . Businesses can streamline processes , display products through catalogs , provide individualized service , and take advantage of effective marketing techniques by implementing WhatsApp Business API .