The core concept of Customer Relationship Management ( CRM ) is to maintain the customer request , feedback to serve them better . With ERP ‘ s CRM product , you can have a healthy relationship between the customers and can have crystal clear interactions , which improves profitability as customer expectations are met through a streamlined process . In the CRM module , you can bridge the gap across departments such as sales , marketing , purchase and customer service . The main advantage of CRM modules is to increase team collaboration , which is directly proportional to high profitability and better client relationships .
& nbsp ; You can track the details of customers and suppliers in detail with the CRM module to learn about the issues they face and create a complete database with user – defined information that is available as a record to ignore in the future for business continuity . CRM software gives businesses a comprehensive view of their customers , allowing them to make informed decisions that can lead to increased customer loyalty and satisfaction .
