Customers can engage in interactive browsing thanks to the WhatsApp Business Catalog , which functions as a dynamic online storefront . You can use this feature to present goods and services in an orderly , eye – catching way . Think of “ Sam ’ s Bakery ,” for example . They ’ ve experienced a noticeable rise in inquiries and sales by exhibiting their mouthwatering baked specialties in their catalog with high – quality photographs and thorough deions .